How to Successfully Integrate Lifestyle Content into Your Social Media Strategy

If your social media strategy is feeling like it needs a boost, integrating lifestyle content can be a great way to spark interest, increasing reach and click throughs on your posts and connecting more with your audience. In this post we’ll look at how you can integrate lifestyle content into your social media strategy.

So what do I mean by “lifestyle” content?

Lifestyle content reflects and brings your buyer persona “to life” in a sense, highlighting interests beyond your product or brand. Think about your buyer or brand persona – everything from your target consumer’s age to what they like to do, where they hang out, etc. Like building any relationship, find out what overall interests or personality traits your target consumer has, and create content to appeal to that part of them.

I get a lot of questions on how to seamlessly integrate lifestyle content into social media strategies. Personally, I like to show images of my workspace (especially my Batman laptop sticker), coffee, books I may be reading and food. These are things that I love, but they also help me connect with my audience beyond just sharing social media tips. Little peeks into my life let my audience get to know me and connect with who I am.

To dive a little deeper into lifestyle content for your brand, you could consider:

Tapping Into Emotions

Think about what you want people to feel – or how your end consumer likes to feel.

A classic example of a brand using emotion to drive lifestyle content is Red Bull – the company constantly organizes exhilarating, daredevil stunts, and they then use imagery from such events on their social accounts, reflecting an active, adventurous lifestyle across their presence.

Leisure

What does your target audience do for fun? A restaurant could use images of friends having a great time at brunch, or the bartender serving a mimosa to reflect that part of their patron’s lifestyle. A running shoe brand could use images of runners on epic runs, or curate images of the world’s best places to run.

As I noted earlier, I sometimes share what business books I’m reading because I’d like to attract people who are into constantly learning and evolving in business.

Related Interests

When you think about your lifestyle content, consider interests that are related to our target audience.

Try this quick exercise:

Fill in the blank: My audience/consumers like my brand and ______.

Build some content highlighting whatever you filled that blank in with. For example, I’m an entrepreneur and I love coffee and apparently so do my readers – so I tend to use images of coffee (in coffee shops or when I make it at home) in my feed.

Sometimes it’s all about the coffee, while other times I use my caption to relate the coffee to promote a course, webinar or blog post.

Common Experiences/Pain Points

Think #BloggerProblems or #AgencyLife. If there’s an experience your target audience shares, then it can be worth letting them know that you’re going through it as well.

Highlighting pain points can help demonstrate that you fully understand their issues, and subsequently, how to solve them.

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